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BooTay launches new jeans
Mother/Daughter duo introduces reality jeans
IRVINE, Calif. -- BooTay Designs recently introduced The Body Shape Jean at both MAGICMarketplace in Las Vegas and Orange County's largest business mixer.
"The response has been overwhelmingly positive," stated the company's Founder and CEO, Sofie Wann. The concept of The Body Shape Jean was developed out of the need to address the unique body shapes of women. "We need to celebrate our differences instead of trying to fit into jeans designed with merely one body shape in mind." While attending the MAGICMarketplace BooTay Designs had a chance to talk about The Body Shape Jean with a former Vice President of Levi-Strauss who commented, "It's a great idea."
There will be four styles of jeans available that will flatter and fit apple, pear, and proportionally shaped women. These jeans will be accompanied by seven beautifully designed tops and six graphics tees that offer a fun, flirty, feminine look with remarkable comfort.
The consumer is the primary focus, "each consumer will continuously be heard and portrayed through the clothing, because after all you are the amazing women wearing them," states Taylor Jones, President and Creative Director for the company, "Women want to know when these jeans will be available."
On a recent trip to New York, Senior Designer, Jackie Oelschlager (a.k.a. Jackie O.), had a meeting at Elle Magazine. A source at the magazine was so impressed with the designs that she has expressed interest in doing a feature spread in Elle Magazine. Ms. Oelschlager's personal design philosophy is that all women should experience great clothes they feel beautiful in.
Ms. Wann knows that BooTay Designs has tapped into a niche market and is happy to be providing clothes that women will feel and look amazing in. She asks, "How many times have women gone into a dressing room with a stack of clothes and left that dressing room feeling worse than when they went in? Every woman deserves to have an amazing dressing room experience."
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